branding, logo design, graphic design, consulting, concept development
Client
Rockabilly BBQ and Mr. Fish
The brand new restaurant venture from local restauranteur and legend, Mr. Fish, to make a play on homemade Southern comfort food with a bit of a twist. When they came to Ellev Advertising Agency with the restaurant idea and asked us to help them with the concept, we excitedly accepted! So thus began the journey! Mr. Fish wanted to take Southern comfort foods such as bbq, ribs, mac-n-cheese, and other yumminess and mix it up with a bit of live music, microbrews, and fun to get a one-of-a-kind eating and drinking experience. With this idea in mind, Ellev worked with them thru their entire branding concept from logo to restaurant image and branding. The final concept was Rockabilly BBQ! We took the fun and colorful imagery of the Rockabilly culture and helped them to mix it with there award-winning foods to create a unique branding concept. Our first Step was to take the iconic image of “Rosie the Riveter” and remake her to be a bit more friendly (note the smile in the Ellev redo) with a bit of body modifications (added a bit of femininity, moved arm angel, etc.) as well as giving her a plate of Rockabilly BBQ ribs! Yum! Once this logo and very important branding element was finished we proceeded in the design of the menu in which we kept with the same 50’s rockabilly aesthetic. This was a very hands-on branding and concept project from start to finish, and we thoroughly enjoyed working with the Mr. Fish crew as we always do! When you’re ready for your branding and logo design, come see us at Ellev Advertising Agency as we’re full of great ideas!
